India’s makeup market is booming with choices for every skin type, budget, and style. Whether building your first kit or upgrading to luxury essentials, picking from the best makeup brands is the secret to flawless results. Here’s an expert-curated list of the top 10 makeup brands in India for 2025, featuring blends of affordability, innovation, and wide shade ranges—so every beauty lover finds their holy grail. For those starting their beauty journey, our detailed makeup products name list provides essential insights into every product you need.
Top 10 Best Makeup Brands in India
If you’ve ever wondered which names deserve a place in your vanity, here’s a curated list of the top 10 makeup brands in India—covering everything from budget-friendly options to best luxury makeup brands.
1. Lakmé – India’s Timeless Beauty Favorite
A pioneer since 1952, Lakmé is India’s flagship cosmetics brand. Loved for its extensive shade range, iconic 9 to 5 long-wear collection, runway-inspired formulas, and budget-friendly everyday products. Celebrity ambassadors and frequent product launches keep Lakmé ahead in trends.
- Wide range for every skin tone
- Affordable to mid-priced; popular in salons and households
- Known for foundations, lipsticks, eyeliners, and compact powders
Best Picks: Lipsticks, foundations, kajal, and compact powders.
Why Choose: Trusted heritage, wide range, budget-friendly options.
2. Maybelline New York – Affordable International Favorite
One of India’s favorite international brands, Maybelline is the choice for affordable, high-quality makeup. Products like Fit Me foundation and Colossal mascara adapt global beauty trends for Indian skin tones.
- Affordable price points; regular offers online
- Loved for mascara, foundation, lipsticks, and eye crayons
- Universal coverage, trendy colors, and easy accessibility
Best Picks: Fit Me Foundation, Colossal Mascara, Superstay Matte Lipsticks.
Why Choose: Affordable makeup brand with excellent quality and availability.
3. MAC Cosmetics – Professional Luxury Choice
The go-to choice for professional makeup artists and enthusiasts, MAC offers bold colors, iconic matte formulas, and long-lasting finishes. The Ruby Woo lipstick and Studio Fix foundation are staples in premium makeup kits.
- Luxury brand; high pigmentation and reliable for events
- Versatile product categories for all ages
- Ideal for weddings, photoshoots, and red-carpet looks
Best Picks: Ruby Woo Lipstick, Studio Fix Foundation, Prep + Prime.
Why Choose: Bold shades, professional-grade quality, and unmatched prestige.
4. Nykaa Cosmetics – Homegrown Digital Beauty Giant
Starting as a beauty retailer, Nykaa now rules as a top Indian makeup brand with cruelty-free, affordable, and trendy products. The brand’s own range (Nykaa Cosmetics, Naturals, Kay Beauty) has products for every beauty need.
- Frequent collaborations and festive launches
- Known for lip crayons, blushes, and eyeshadows
- Perfect for online shopping and social media-driven trends
Best Picks: Nykaa Matte Lipsticks, SkinShield Foundation, Eyeshadow Palettes.
Why Choose: Affordable, trendy, and widely accessible.
5. Sugar Cosmetics – The Trendy Indian Challenger
Founded in 2015, Sugar is beloved for bold colors, smudge-proof formulas, and skinsafe ingredients. Designed for Indian climate and millennials, it’s cruelty-free with matte lipsticks and long-wearing eyeliners topping the charts.
- Modern packaging and trendy products
- Vegan, paraben-free, and youth-focused options
- Great value with vibrant palettes for face and lips
Best Picks: Smudge Me Not Lipsticks, Ace of Face Foundation Stick, Eyeliner Range.
Why Choose: Bold shades, cruelty-free, perfect for youthful looks.
6. Colorbar – Affordable Yet Stylish
Colorbar impresses with eye-popping hues, professional-quality performance, and ethical standards. Praised for nail paints and lipsticks, this brand appeals to experimental and classic beauty lovers alike.
- Mid-range price point
- Rich shade diversity and frequent new launches
- Cruelty-free, best for bold looks and daily essentials
Best Picks: Velvet Matte Lipsticks, Waterproof Eyeliners.
Why Choose: Affordable makeup brand with professional finish.
7. Faces Canada – Affordable & Cruelty-Free Option
Known for skin-friendly ingredients, Faces Canada delivers quality foundation, powders, blushes, and paraben-free lipsticks for Indian complexions. Their products combine gentleness and effectiveness for all budgets.
- Cruelty-free options
- Balanced between affordability and premium experience
- Best for sensitive and combination skin
Best Picks: Weightless Matte Lipsticks, Ultime Pro Foundation.
Why Choose: Cruelty-free, affordable, and versatile.
8. L’Oréal Paris – Best Luxury Makeup Brand with Everyday Appeal
Luxury meets variety, L’Oréal Paris is the world’s No. 1 brand by revenue and popularity. Globally acclaimed, its True Match foundation and Color Riche lipsticks are favorites.
- Dermatologist-tested formulations
- High-performance products for all ages
- Renowned for hair and skin care as well
Best Picks: Infallible Foundation, True Match Range, Voluminous Mascara.
Why Choose: International luxury quality with accessible pricing.
9. MyGlamm – Modern & Innovative Beauty Brand
A newer entrant, MyGlamm is making waves for its direct-to-consumer model, eco-friendly formulas, and vibrant color selections. Supported by Bollywood celebrities, it’s emerging as the modern Indian woman’s favorite.
- Budget-friendly and occasional luxury lines
- Easy-to-use multipurpose products
- Both skincare-infused and glam kits available
Best Picks: LIT Liquid Matte Lipsticks, Total Makeover FF Cream, and K.Play Lipsticks. Why Choose: Affordable pricing, skincare-infused formulas, cruelty-free options, and a strong digital-first presence that keeps up with the latest beauty trends.
10. Lotus Herbals – Natural & Skin-Friendly Makeup Brand
Focused on herbal, natural beauty, Lotus Herbals balances tradition with innovation. Ideal for sensitive and problem-prone skin, it offers makeup made with botanical extracts.
- Best for those seeking Ayurvedic roots and gentleness
- Available for skin, hair, and face makeup
- Recognized for sun care and wellness products
Best Picks: Herbal Lipsticks, Ecostay Foundation, Natural Kajal.
Why Choose: Herbal, eco-friendly, safe for sensitive skin.
Affordable Makeup Brands in India
If value is a priority, these brands regularly feature makeup essentials under ₹500: Lakmé, Maybelline, Nykaa, Sugar, Colorbar, Faces Canada, and Lotus. For the cheapest makeup deals, shop online during festivals or check Nykaa and Purplle platforms for offers and combos. Planning your big day? Learn about Different Bridal Makeup Techniques to perfectly complement the makeup brand you choose
Best Luxury Makeup Brands in India
MAC, L’Oréal Paris, and select ranges from Nykaa and MyGlamm qualify as luxury, delivering performance and exclusivity. These names offer high-pigmentation, long-wear, and dermatologist-tested products for those ready to invest in premium beauty. To get a flawless finish, consider booking expert Makeup Artists who work with top brands to create stunning, long-lasting looks.
Pro Tips for Choosing Your Makeup Brand
- Match products to skin undertone, Indian weather, and desired finish
- Check for cruelty-free, paraben-free, and vegan certification
- Opt for combos and festive kits for best deals
Frequently Asked Questions
- Which affordable makeup brands are best for daily use in India?
Lakmé, Maybelline, Nykaa, and Sugar offer daily wear essentials under ₹500 that suit Indian skin tones and are available online and offline. - Which makeup brands are cruelty-free and vegan in India?
Sugar Cosmetics, Colorbar, Faces Canada, MyGlamm, Lotus Herbals, and selected ranges from Nykaa offer cruelty-free and vegan choices. - What is India’s No.1 makeup brand by popularity and trust?
Lakmé, followed by Maybelline and MAC, enjoy the highest trust due to broad shade range, accessibility, and strong consumer reviews. - Are luxury makeup brands available in India easily?
Yes, MAC, L’Oréal Paris, and select international lines are available at department stores, malls, and authorized online retailers. - Which natural and herbal makeup brands are good in India?
Lotus Herbals is best known for its herbal-based formulas and gentle skin care-makeup hybrids.
Conclusion
India’s makeup scene is richer than ever—combining legendary names, homegrown champions, and innovative international brands. Whether building an affordable kit or going luxe, this curated top 10 list ensures the best choices for every style, occasion, and skin tone. Always buy from authorized stores or trusted platforms for genuine, fresh products.
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